What is the 70/30 rule in coaching
The 70/30 rule in coaching generally suggests that the client should do about 70% of the talking, while the coach speaks about 30% of the time. This balance keeps the focus on the client's goals, insights, and ownership, rather than on the coach's opinions.
In practice, 70/30 means:
The coach asks powerful, open-ended questions that prompt reflection and clarity.
The client talks through challenges, options, and commitments, while the coach offers targeted observations and frameworks.
Benefits of the 70/30 rule:
Encourages deeper self-awareness and problem-solving capacity in the client, rather than dependency on the coach.
Ensures sessions are tailored to real, current issues rather than generic content.
At Kindred Consulting Group:
Executive coaching honors this principle while integrating structured tools from organizational psychology and leadership science.
The aim is not just insight in the room, but observable shifts in how leaders think, decide, and lead their organizations.
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