What are the five phases of growth?

A five-phase growth model often includes launch, build, scale, optimize, and renew. These phases capture both the external growth of the business and the internal evolution of its organization.

• The 5 phases:

• Launch: Bringing the offering to market and finding traction.

• Build: Establishing reliable revenue streams and core processes. 

• Scale: Rapidly growing volume and capacity. 

• Optimize: Improving efficiency, quality, and margins. 

• Renew: Innovating or reinventing to stay relevant. 

• Leaders can:

• Use these phases to map major initiatives and decide where to focus energy and investment. 

• Adjust organizational design in each phase - moving from informal structures to more formal roles and governance.

Kindred Consulting Group:

• Aligns growth initiatives with organizational readiness at each phase, avoiding "scale" efforts built on fragile foundations. 

• The Kindred Clarity diagnostic highlights which phase you are actually in and what must change to move forward. 

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