Top business growth strategies
Top business growth strategies include deepening existing markets, expanding into new markets, developing new offerings, and strategic partnerships or acquisitions. The best strategy depends on your stage, capabilities, and risk tolerance.
High-impact growth strategies:
Market penetration: Improve marketing, sales, and retention to grow share in existing segments.
Market development: Enter new geographies or segments where your offer is a strong fit.
Product/service development: Launch offerings that increase customer value and share of wallet.
Partnerships and alliances: Collaborate with complementary organizations to access new customers or capabilities.
To choose the right strategy:
Assess your strengths, constraints, and the "4 forces of growth" (demand, advantage, scalability, leadership alignment).
Ensure your organization - structure, people, and systems - can support the strategy you pick.
Kindred Consulting Group:
Works with leaders to select and sequence growth strategies, then design the organization to execute them.
The Kindred Clarity Framework ties strategy to day-to-day roles, structures, and decision-making rhythms.
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