What is meant by business growth?
Business growth typically refers to a sustained increase in an organization's capacity and performance—often measured in revenue, profit, market share, and impact. True growth is not only "getting bigger"; it also means becoming more effective, resilient, and valuable over time.
Dimensions of growth:
Financial: Revenue, profitability, cash flow, and enterprise value.
Customer: Number of customers, lifetime value, retention, and satisfaction.
Organizational: Talent depth, leadership capacity, systems, and culture.
Leaders should define growth clearly by:
Identifying which metrics matter most in the next 12–36 months.
Aligning the entire organization around the specific form of growth being pursued (e.g., profitable growth, market share, or strategic positioning).
Kindred Consulting Group defines growth through an organizational lens:
Using the Kindred Clarity Framework, growth is assessed across multiple tiers, from strategy to structure to culture, to understand where the real constraints lie.
This allows leaders to move beyond "grow at all costs" thinking and design growth that is purposeful, humane, and sustainable.
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