What are the 4 stages of the business cycle?

Economists often describe the business cycle in four stages: expansion, peak, contraction, and trough. While typically applied at macroeconomic level, these patterns also show up within industries and individual businesses.

  • The 4 stages:

    • Expansion: Economic or sector growth; demand and investment rise. 

    • Peak: Growth slows as markets saturate or constraints emerge. 

    • Contraction: Activity declines; organizations face revenue pressure and cost scrutiny. 

    • Trough: The lowest point, often followed by renewed expansion and innovation. 

  • For business leaders, understanding cycles:

    • Encourages building resilient models that can weather contraction and capitalize on expansion.

    • Informs timing for investments, hiring, and strategic bets.

At Kindred Consulting Group, we help business leaders:

  • Design structures and strategies that remain viable across cycles, not just in boom times. 

  • Align strategy with actual customer needs.

  • Stress-test plans under different economic scenarios to ensure agility and robust capacity planning for your team to execute.

Learn more about Kindred's Services
 

This content is for general informational and illustrative purposes only and does not constitute legal, financial, tax, or other professional advice. It is not intended to create, and receipt or review does not constitute, any client–professional relationship with Kindred Consulting Group or its representatives. You should not act or refrain from acting based on any information in this content without seeking advice from qualified professionals who are familiar with your specific circumstances. While efforts are made to keep information accurate and up to date, no guarantees are made regarding its completeness, reliability, or suitability, and any use of this information is solely at your own risk.

Dr. Powell Hinitz

Dr. Katie Powell Hinitz, Ph.D., MBA, is the founder of Kindred Consulting Group and a Principal Business Advisor. She specializes in helping executives transform organizational complexity into predictable, sustainable performance. Using her proprietary Kindred Clarity Framework, grounded in Industrial-Organizational Design and behavioral science, she pinpoints the structural friction stalling growth and translates complex information into clear, data-backed decisions for leaders navigating change.

Connect with Dr. Powell Hinitz: katie@team-kindred.com

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