What is an example of a growth business?

A growth business is one that is intentionally reinvesting profits and resources into expanding its market, offerings, and capabilities at a faster-than-average rate. Think of companies that prioritize customer acquisition, product innovation, and market expansion while building systems that can scale.

• Typical characteristics of a growth business:

• Revenue growing significantly year-over-year (for example, 20–50%+ annually in earlier stages). 

• A clear strategy for entering new markets, launching new products, or deepening value with existing customers.

• Investment in talent, technology, and processes to handle greater volume and complexity. 

• Leaders in growth businesses must:

• Manage the tension between speed and stability - moving quickly without burning out people or breaking core systems. 

• Revisit structure and roles frequently as the organization evolves.

Kindred Consulting Group is particularly focused on growth businesses:

• The Kindred Clarity Framework helps organizations at inflection points upgrade strategy, design, and leadership practices so growth is both accelerated and sustainable. 

• This is especially powerful for founder-led companies transitioning to more formal leadership and operating structures.

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