What are the 4 pillars of business development?

Four practical pillars of business development are targeting, relationships, value creation, and systems. Strong business development is not just "selling more," but building a repeatable engine for opportunity and trust.

• The 4 pillars:

• Targeting: Knowing exactly who your ideal clients and partners are. 

• Relationships: Building trust and credibility with the right stakeholders. 

• Value creation: Crafting offers, insights, and support that solve meaningful problems. 

• Systems: Processes, tools, and metrics that make business development consistent and scalable. 

• Leaders can strengthen these pillars by:

• Focusing team energy on well-defined segments instead of "everyone." 

• Equipping people with frameworks, messaging, and processes to develop opportunities deliberately.

Within the Kindred Clarity Framework:

• Business development sits inside a broader organizational design, ensuring the way you pursue new business aligns with strategy, capacity, and culture. 

• This avoids over-promising in the market while under-delivering internally. 

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