How do you define business growth?
Business growth is defined as the intentional expansion of a company's revenue, capabilities, and impact, supported by an organization that can sustain that expansion. It is as much about building capacity - systems, people, and structure - as it is about increasing top-line numbers.
A practical definition for leaders:
Growth occurs when you can serve more of the right customers, at higher value, with consistent quality and healthy economics.
Measured over time through a mix of financial, customer, and organizational metrics, not just short-term spikes.
Why a clear definition matters:
Guides strategic choices: which markets to pursue, what to say no to, and where to invest.
Helps your team understand what "success" looks like beyond generic terms like "scale" or "hit the next level."
At Kindred Consulting Group, we work with clients to:
Co-create a working definition of growth that fits their mission, values, and stage.
Then design the organizational changes needed to realize that definition in day-to-day operations and decision-making.
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