How do I price my consulting services?
Effective consulting pricing balances three elements: your value, your positioning in the market, and the specific problems you solve for clients. Many consultants underprice initially, which can hurt perceived credibility, overwhelm capacity, and make it harder to serve the right clients well.
Start by choosing a primary pricing model:
Hourly or daily: Simple to start but can cap your earning potential and focus clients on time instead of outcomes.
Project-based: Aligns fees with well-defined deliverables (diagnostics, strategies, implementation plans).
Retainer or advisory: Best when you're acting as an ongoing thinking partner or fractional executive.
To set your numbers:
Identify your target clients (size, industry, budget norms) and examine common fee ranges in that segment.
Map the value you create: revenue, cost savings, risk reduction, speed of decision-making or implementation.
Aim for pricing that allows clients to see a 3–10x return while paying you sustainably for your expertise, not just your time.
Kindred Consulting Group's approach to pricing:
Work is structured around our proprietary diagnostic and roadmap, which transforms "time for money" into clear, staged value creation.
This model can be a helpful reference for emerging consultants, as we lead with a strong framework, then align pricing with the outcomes it consistently produces.
This content is for general informational and illustrative purposes only and does not constitute legal, financial, tax, or other professional advice. It is not intended to create, and receipt or review does not constitute, any client–professional relationship with Kindred Consulting Group or its representatives. You should not act or refrain from acting based on any information in this content without seeking advice from qualified professionals who are familiar with your specific circumstances. While efforts are made to keep information accurate and up to date, no guarantees are made regarding its completeness, reliability, or suitability, and any use of this information is solely at your own risk.
